Retail Distribution

Distributor

In-Store Marketing Blitz

Generate in-store sales and marketing data. Your product display (1 free display per store) will be placed at or near the checkout (or cooler for beverages)  along with point of sale poster / static cling merchandised. Products will be sold at full retail to encourage replenishment orders.  You will receive an Excel report with each Blitz store along with a url link to the picture of your product in-store. Sales data will be retrieved after the Blitz along with comments from store managers and Blitz distributors.

Step 1

Assembly of Point of Sale Display

Our distributor will assemble and place your point of sale display on the counter of the retailer. In this stage, he will also place other items such as static clings on the window of the store.

Assembly

Step 2

Explaination

Introduction and Explanation of Product

This is the most important step. The distributor places the product on the countertop or in the cooler and explains what the product is, the product’s benefits and how to properly explain the product to customers. At this time he also gives the retailer any literature that will accompany the product display.

Step 3

Photograph and In-Depth Reporting

Finally, one of the main benefits of this program is the library of in-store photos that you will receive along with the store information for 100% verification. We will provide you with the contact information for the store owner/manager where you will receive the best feedback you will receive is when you call the distributors and retailers directly to learn how the product was received.

Reporting

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