Beverage Packaging Trends
As more beverage products enter an already crowded and competitive market, how will your brand stand out above the others? Before consumers can judge your brand based on the taste and quality, they must first be drawn in by eye-catching and functional packaging. Take a look at the top beverage packaging trends for this year:
While sales of soft drinks have declined as consumers begin to live healthier lifestyles, brands and food distributors have shifted focus towards smaller package sizes of these carbonated beverages. These smaller sizes have seen increases in sales since consumers can purchase them as a way to indulge while still remaining in control of their diet. People will feel less guilty about consuming an 8 oz. soda than they would about a 12 or 20 oz. that has higher levels of sugar and artificial ingredients.
Clear packaging will be a major trend in 2016 and beyond because of consumers’ desire for transparency both in what the product looks like and how it is made. A clear package signals to the customer that the brand has nothing to hide, and therefore may be perceived as a healthier option. Food distributors should expect a rise in clear plastics and glass as well as smaller labels to maximize the amount of the product that is visible.
Although not applicable to many beverages, beers and other alcoholic drinks should consider offering sampler packs. These packages are designed to let consumers taste a variety of product offerings from your brand with just one purchase, so they can decide what they like and come back to buy more of it. Food distributors should relay to retailers that these sampler packs are seen as a low-risk way of trying new products, so consumers will be very attracted to the idea.
In a recent survey, 90% of women said that if they were more aware about choosing eco-friendly packaging, this knowledge would affect their purchase decisions. Consumers will inevitably become more aware of the eco-friendly options that are available, so expect this to be a major factor when it comes to deciding what beverages to buy. The USDA recently announced an initiative to promote the use of plant-based materials in packaging, offering manufacturers a loan with low interest rates to build a new manufacturing plant. As a result, food distributors will most likely see many brands introducing plant-based, recyclable PET bottles like the ones that Coca Cola created just last year.
Looking to launch a new beverage product? Contact Mr. Checkout Distributors to talk to a team of experienced and knowledgeable distributors that service over 35,000 grocery and convenience stores.