Beer / Wine / Alcohol Wholesale Distributors
Alcohol companies take advantage of opportunities to associate with people’s desires, specifically, household names and brands, to ensure sales and a growing demand. Alcohol companies saturate their brands throughout various outlets of the media and the entertainment industry, which has enabled the wholesale distribution of alcohol to a broad demographic in many desired forms.
Beer companies such as Budweiser have cashed-in on brand recognition and exposure opportunities, by investing in the music entertainment industry. Popular music artists such as, Jay Z, Rihanna, X Ambassadors and Jamie N Commons have had their projects and concerts sponsored by Budweiser, as marketing initiatives that have been spotted in television advertisements, and social and print media campaigns.
The goal of alcohol companies that associate with popular musical artists, is to entice the fans of these artists, to also become fans of their particular brand through association. The payoff is huge for wholesale distributors who can meet the demand of this growing trend.
In the November 6, 2014 digital issue of Forbes Magazine, the article titled, “The Real Story Behind Jay Z’s Champagne Deal,” discusses Jay Z’s investment in the alcohol drink called Armand de Brigand, a champagne that costs $300 a bottle and was featured in Jay Z’s music video, “Show Me What You Got.” The alcohol beverage has become a favorite among many of the upper-class stars in the hip-hip culture, and of course, among those who glorify the lives of the rich and famous stars of hip-hop.
Alcohol companies have also capitalized on taking a gender-specific approach to marketing their brands. For example, wine companies tend to lure women to drink wine more than men, according to the May 3, 2010 Bloomberg article titled, “Women Wine Drinkers Overtake Men –Who Still Get the Wine List.” Apparently, 53 percent of wine drinkers are women in the United States, and drink wine at least once a week. This trend may be linked to frequent messages in the media touted by professional medical sources such as Boston’s Brigham and Women’s Hospital, that released results from a poll, that suggest that women who drink a moderate amount of alcohol, particularly red wine, are less likely to have long-term weight gain than non-drinkers. In a society obsessed with the appearance and image of women, these kinds of messages will help to ensure that the need for whole distributors of wine and alcohol will continue to flourish.