Management Bios


Bob Goldstein, President & Founder

Bob has 35 years of distribution experience to include the consumer goods, wholesale and retail industries in addition to consulting in same.  Bob founded Mr. Checkout Distributors, Inc. in 1989 and continues to steer its growth today proudly servicing in excess of 20,000 retail locations in 33 states.  Bob holds a BS from Belknap College in NH and served in the U.S. Army Reserves for a decade.

Dirk Nieuwenhuis, Executive Vice President

Dirk owned and operated a successful industrial catering business in Berkeley, CA, from 1982 to 1994 empowering 50 people to operate there own industrial catering business.  In 1994 Dirk joined Mr. Checkout Distributors, Inc. as a distributor and trainer. He has personally trained over 100 distributors on-the-job coast to coast.  In 2006 he became VP of Marketing for Mr. Checkout and consults with leading industry wholesalers.  Dirk has a BS from Calvin College, in Grand Rapids, MI.

Billy Lardizabal, National Blitz Project Manager

Billy has 15 years of experience in operations, logistics, and database management. He is a project leader and has successfully managed major campaigns for marketing agencies over the last 8 years. Billy joined Mr. Checkout in 2010 and manages distribution execution for the Blitz Program.

 

 

Joe Barnum, National Blitz Marketing Consultant

For over 20 years, Joe has been involved in Sales, Marketing and/or Distribution to the retail market. By bringing a high level of Integrity, hard work and “A Customer First” Attitude Joe has been able to not only create new customer relationships, but a vast amount of industry colleagues that he considers to be friends. With experience ranging from warehouse, route sales, management and business owner, Joe understands what it takes to help bring your product to the masses and will always do his best to guide you in that direction. Joe resides in Southern California with his wife and has three teenage children.