Joel Goldstein

Joel Goldstein


Joel is the “go-to” person when trying to place a new product into retail. Focused on the retail sector, he is able to advise you where your product will be best received.

Joel is a national keynote speaker and the author of “The Ultimate Distribution Guide” a best-selling book on He has contributed to Entrepreneur, Forbes, Inc. and regularly is used as a retail industry expert on Fox News. With over 10 years of experience working with Mr. Checkout, Joel is the right person to place your products in retail nationwide whether that be independent stores or big box chain retailers.

Zinnia Ortiz

New Product Manager

Zinnia is delighted to be part of the Mr. Checkout team! She studied Communications at the University of Central Florida and has more than 10 years in retail management experience. Her areas of specialty included the clientele services, operations, and luxury sales. Working closely with people, her attention to detail, and following-up comes naturally to Zinnia. She enjoys photography, traveling, and spending time with her lively four year old son.

David Rosaler

Fast-Track Program™ Manager

David graduated magna cum laude from the University of Florida in 2009. He obtained his Juris Doctorate from Barry University in 2013 before starting working with Joel around Orlando, FL. David was raised in Boca Raton, and currently lives in Orlando with his wife and three children. He is community focused, and has volunteered with Habitat for Humanity, the Ninth Circuit State Attorney, and JARC. He is an avid Florida Gator fan, and enjoys playing fantasy football.

Jessica Levine

Relationship Manager

Jessica is a Psychology major at the University of Central Florida. She is originally from Edison, New Jersey but has been in Florida for most of her life. She has worked in both retail and customer service, and loves communicating with people and establishing relationships.

Amanda Blakely

Office Manager

Amanda has a fantastic attitude and an eye for details. She graduated with honors from Florida State University and is a true Seminoles football fan!

Bree Goldstein

Bree Goldstein

Public Relations Director

Bree has “boots on the ground” experience. She has represented the government, large organizations (such as United Way), small companies and public figures. She currently works with Mr. Checkout to launch new products into the spotlight!

Adam Solomon

Marketing Director

Adam graduated from the University of Florida with a degree in business marketing. Since then he’s worked with Mr. Checkout to develop a strong pipeline able to present hot new products to over 1,000 distributors. As marketing director, Adam is able to reach out and find opportunities to get products more exposure increasing overall sales for Mr. Checkout Suppliers.

Bob Goldstein

Bob Goldstein


Bob has 35 years of distribution experience to include the consumer goods, wholesale and retail industries in addition to consulting in same.  Bob founded Mr. Checkout Distributors, Inc. in 1989 and continues to steer its growth today proudly servicing in excess of 35,000 retail locations.  Bob holds a BS from Belknap College in NH and served in the U.S. Army Reserves for a decade.

Office Support Team

Office Staff