5 Benefits of Attending Trade Shows
You may have heard that trade shows are essential to a product’s success, but do you know why? Here are five benefits every brand will experience with a trade show appearance:
Trade shows give you the invaluable experience of being in a room full of people who are in the same industry as you. Not only will you get the chance to meet potential new clients and wholesale distributors, but you could also meet a representative from another brand who offers you a unique partnership or mentorship opportunity. In your down time, be sure to visit other booths and introduce yourself and your brand to get your name out there in the industry.
Brands will never have the chance to meet face-to-face with such a high volume of potential buyers and wholesale distributors as they do at trade shows. The trade show experience essentially crams days and days of sales calls into the duration of one event. Plus, there’s always the opportunity that you could meet a buyer you’ve had your eye on. Maybe someone who hasn’t returned your call will be at the trade show, and you’ll have the chance to pitch him or her face-to-face. At trade shows, your voice is not just another message on a voicemail, since you get this rare alone time with buyers and wholesale distributors.
The smartest trade show exhibitors use this experience as a way to not only make sales and new connections, but also to solicit feedback from the audience. Do buyers wish you had different packaging? Or do distributors believe the competition is too intense for your niche market? Although this feedback could be difficult to hear, it’s important for your company’s survival, so take it in and use it to improve.
Check out the competition.
It’s very easy to go booth to booth and see how your competitors are presenting themselves. Are they introducing a new product line? How are they priced? The answers to all of these questions can be easily obtained by just strolling into the booth, acting as a customer and finding out on your own. This allows you stay on top of what’s going on in the industry, and how your brand stacks up against the competition.
Build brand awareness.
Some trade shows attract tens of thousands of attendees, meaning you get to show off your brand to a huge number of people all in a number of hours. With the proper signage and branding, people will walk out of the trade show with an elevated awareness of your brand, whether they stopped to check out your booth or just passed by aimlessly.
Want to meet distributors outside of a trade show? Contact Mr. Checkout Distributors to talk to a team of experienced distributors who currently service over 35,000 stores nationwide!