4 Benefits of Selling Your Product in a Convenience Store
There are numerous retail outlets through which you can sell your product. It can seem nearly impossible to choose which ones to target, considering the sporadic buying patterns of today’s on-the-go consumer. That’s why it’s more important than ever to sell your product in a convenience store. These strategically placed retail outlets allow you to reach consumers you might miss had you placed your products somewhere else. Convenience stores are an integral part of a well-developed distribution strategy. Here are the 4 benefits of selling your product in a convenience store:
Provides Opportunity for Growth:
One major benefit of selling your product in a convenience store is the opportunity for growth that this retail outlet provides. In order to get your product in the big box stores, you need a clear sales record of success, and selling your product in small, independent c-stores is a great way to demonstrate demand for your product. Once you’ve established relationships with various independent c-store retailers, it’s possible to cultivate distribution opportunities with the larger c-store chain and after that, you can possibly get your product into larger stores. Selling your product in a convenience store provides opportunities for growth and success.
Targeted Product Placement:
The convenience store environment can benefit products looking to gain exposure. There are programs, such as Mr. Checkout Distributor’s Blitz program that specifically caters to new products trying to get a foothold in the retail sector. This program uses marketing techniques, point-of-purchase displays and advertisements, as well as the buying patterns of convenience store shoppers to successfully launch new products in convenience stores.
Wide Geographic Reach:
If it feels like there is a convenience store on just about every corner, that’s because there is. There are convenience stores all across the United States, as well as corner stores and kiosks in countries all around the world. The wide geographic abundance of the local convenience store means you, the entrepreneur and manufacturer, can get your product in front of your target market.
Perfect Place for Product Testing:
Because of the wide array of demographics that frequent convenience stores, this retail outlet acts as the perfect product test site. Thousands of hugely successful products got their start in the convenience store.
Now that you know how to launch a new product in convenience stores, let us know if you have a new product idea on the site!