Mr. Checkout was started by a group of direct-store-delivery (DSD) distributors and has grown into the largest group of independent distributors covering North America and several U.S. Territories. Distributors turn to Mr. Checkout to find the hottest new products to carry. If you have a product that our distributors should know about, we want to hear from you!
BLITZ your product into 100 to 35,000 Convenience Stores Nationwide with our In-Store Marketing Program – Our network of Direct Store Delivery (DSD) distributors will help you gain traction in the marketplace with your product(s) by introducing, promoting, and acquiring prime checkout counter real estate for placement of your product display in their high traffic c-store accounts.
Our direct store distributors are able to place your point of sale display directly on the countertop by the register for maximum impressions. The information gathered by conducting a blitz will allow you to modify your price, packaging and point of sale display to maximize national sales.
Call us to view the Top 366 MSA (Metropolitan Statistical Areas) in the US. The Mr. Checkout Distributor’s Group conducts ‘In-Store’ Marketing programs to promote your products in these metro regions.
Mr. Checkout provides direct store delivery for new products to convenience stores, neighborhood markets and independent grocers. Our DSD programs can get your products placed on the checkout counter or in the cooler within 21 days.
The benefit of using direct store delivery drivers are that they do not ask for terms when buying new product. They often pay for the products in mass via credit card or via bank wire. These drivers are able to directly place new product in a store because of their personal relationships with the store owners and the understanding that if the new product succeeds, so does the distributor.
To learn more about the Mr. Checkout DSD program click here to learn more.
The Mr. Checkout network of distributors has the unparalleled ability to take your product and launch it throughout the United States of America and parts of Canada. Proving your product will sell is the first step to gaining retail success. We use our blitz program to prove that your product will perform well and sell quickly on the countertop in America. If you are looking to distribute your product in the USA then we are the distribution network you need to talk to.
How do you get a c-store distributors attention?
Getting the attention of a c-store distributor can be difficult in some instances considering that many convenience stores and the distributors who service them are independently owned. The independent sector is very fragmented which means getting widespread distribution into these c-stores is no easy task. The best way to go about this is; finding a convenience store’s broker or buyer and having them get you in touch with the store’s distributor(s) or by using a service like Mr. Checkout in which you have access to almost 1,000 distributors, many of which service c-stores. If you have a c-store appropriate product, good margins for distributors, and if you approach distributors in the correct manner, you should be able to get your product on shelves in no time.
What’s the typical cost of using a distributor for my products?
The cost of using a distributor for your products comes in the form of markups on products. Distributors typically want 15%-35% margins for products they distribute, so you have to take that into account when pricing your products. Many distributors will cover the cost of shipping the product, but there might be some cases in which you, the supplier, need to cover that cost. The better the margin you can offer distributors, the easier it will be for you to secure contracts with them [ the distributors ].
What margins do convenience stores require on new products?
Retailers typically markup products anywhere from 45% all the way up to 150% depending on the type of store, the type of product, and the region of the store where the product is being sold. Typically, convenience stores work off of a margin more in the high thirties up to around 45%. The better the margins for a retailer makes the product that much more attractive to them.
What is the best way to get a product into convenience stores?
The best way to get your product into a convenience store is either going through a convenience store buyer or broker, or getting in touch with distributors who service convenience stores.
Over 60% of convenience stores are independently owned and are serviced by small distributors known as wagon jobbers or rack jobbers. These small distributors can be very difficult to find, get in contact with and do business with due to the barrier of trust. One way to deal with those obstacles is by getting set up as a supplier in Mr. Checkout’s network. By doing this, you have instant access to almost 1,000 distributors that service over 35,000 stores who have all agreed to hear from suppliers in our network.
What is a Unique Selling Position (USP) and why do you you need it?
A Unique Selling Position is something that all products need in order to get on the shelf at any retailer, whether it’s a convenience store or a big box retailer. A product’s Unique Selling Position, or USP, is what sets the product apart from all the rest of the products already on the shelf. You should have two USPs, one for the retailer and one for the end customer.
For the retailer, your USP communicates to them why he or she should place your product on their shelves, why your product is different from the competition and why a retailer should discontinue using one product and substitute it with yours instead. For the end customer, your USP is what tells them why they should buy your product over the competition. It’s extremely to have a very clear and concise USP so that both retailers and customers understand the value of your product.
We have distributors in Alabama, Alaska, Arizona, Arkansas, California, Colorado, Connecticut, Delaware, Florida, Georgia, Hawaii, Idaho, Illinois, Indiana, Iowa, Kansas, Kentucky, Louisiana, Maine, Maryland, Massachusetts, Michigan, Minnesota, Mississippi, Missouri, Montana, Nebraska, Nevada, New Hampshire, New Jersey, New Mexico, New York, North Carolina, North Dakota, Ohio, Oklahoma, Oregon, Pennsylvania, Rhode Island, South Carolina, South Dakota, Tennessee, Texas, Utah, Vermont, Virginia, Washington, Washington DC, West Virginia, Wisconsin and Wyoming.